Charles Friedman
Branch Manager/ SVP of Mortgage Lending

I have been originating mortgages in the Wood River Valley, home to world famous Sun Valley Resort, and nationally since 2012 and have been consistently recognized for my high level production and customer loyalty. With over $400 million in funded volume and nearly 800 funded units in my career, I have developed a strong understanding of what borrowers and realtors want, and how best to deliver good customer service, competitive rates and an efficient process. I strive to grow my business thanks to word-of-mouth referrals while maintaining a boutique-style, solution driven approach. My goal is to simplify the home financing process for borrowers and realtors by making the home loan process easy to navigate. My team and I seek to educate borrowers so they fully understand their options throughout the transaction. By making the mortgage process clear and collaborative, I can close loans more quickly. I graduated from Colgate University in 1999 and moved to Ketchum, ID in 2001. I spent my first years working at the Cellar Pub before transitioning to the financial services industry with First Bank of Idaho, DL Evans Bank, Zions Bank and then Wells Fargo. In 2020, I joined Guaranteed Rate and have been impressed with their commitment to making the home financing process as seamless as possible by utilizing advanced technology, helpful resources and a transparent process. My wife, Gretel, and I have lived in the Warm Springs area since 2013 and we have a 4 year old son and a daughter who’s almost 2. I enjoy skiing, mountain biking, pickup hockey and exploring in the mountains. When not at work or play, I’m involved in the community, volunteering as the Executive Director for the Ketchum Community Development Corporation (KCDC). In 2012, I served on the Ketchum City Council.

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