What keeps so many Chicagoland homebuyers coming back to Jeff Lake and Guaranteed Rate? Superior service, industry know how, and ultimately, mortgage solutions designed for your needs. It's also why Guaranteed Rate is recognized as an industry leader, and Jeff Lake as top in mortgage lending - he was "Broker of the Year" and "Loan originator of the Year" in 1997. In April 2002, the industry publication Mortgage Originator named Jeff top-producing mortgage consultant in Illinois for the eleventh consecutive year, and top ten in the nation. But don't expect Guaranteed Rate and The Lake Team to sit on their laurels. Together, they strive for growth and improvement by benchmarking Guaranteed Rate against award winning organizations outside the mortgage business - businesses known for providing excellent customer service. "We are a combination of Nordstrom’s and Wal-Mart’s philosophies,” explains Lake. “We give great service at everyday low prices. When our clients go to the loan closing, they receive what they expect every time. We make certain there are no surprises, disappointments or unmet expectations." Jeff started First Home Mortgage in 1986 and has been tailoring mortgages to the needs of home buyers ever since. Since a home is one of the most important purchases a family makes, and a home loan represents a major commitment, Jeff often becomes a trusted advisor to the borrower. And because a person's needs and circumstances change throughout his lifetime, Jeff encourages borrowers to regularly consult with him to see if their home loans still meet their needs. The Lake Team and Guaranteed Rate have built its business on trust and establishing ongoing relationships with customers, real estate agents and lending institutions. Having satisfied customers means Jeff has the satisfaction of watching families grow up in the homes he's helped finance. "Playing a part in making people's lives better is the real reward," says Jeff. " We use our contacts, experience and creativity to expedite the home financing process for people of diverse circumstances and with particular needs. We are ready to help you too. Give us a call.
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